Calico Coffee
Building a brand for the future inspired by heritage.
The client needed an identity for their new coffee shop opening in a modern park in Manchester. The site was a very important part of the project as the park was rooted in history as a place “for the people”. Today the park is privately owned but open to the public, and the developers want to utilise the space to promote its sense of history, community and pride in green spaces. My client needed their branding to fit into these themes. So, taking inspiration from the original infrastructure which was housed on the site: a print works, I incorporated florals and natural colours from the park to create a patterned identity for Calico Coffee, represented best by the coffee cups.
Brand Identity
Calico Coffee
Building a brand for the future inspired by heritage.
The client needed an identity for their new coffee shop opening in a modern park in Manchester. The site was a very important part of the project as the park was rooted in history as a place “for the people”. Today the park is privately owned but open to the public, and the developers want to utilise the space to promote its sense of history, community and pride in green spaces. My client needed their branding to fit into these themes. So, taking inspiration from the original infrastructure which was housed on the site: a print works, I incorporated florals and natural colours from the park to create a patterned identity for Calico Coffee, represented best by the coffee cups.
Packaging
For any new business during the brand development stage, it helps to have brand guidelines. These guidelines can come in any size format, from multi-page detailed presentation style PDFs to simpler one page documents like this one below. They help a business to stay true to their brand and can be used to communicate their key fonts, colours and icons to future collaborators and colleagues. This is a sample of the brand guideline document which I created for Calico during this stage of their brand development.
For any new business during the brand development stage, it helps to have brand guidelines. These guidelines can come in any size format, from multi-page detailed presentation style PDFs to simpler one page documents like this one. They help a business to stay true to their brand and can be used to communicate their key fonts, colours and icons to future collaborators and colleagues. This is a sample of the brand guideline document which I created for Calico during this stage of their brand development.
